Monday, September 28, 2009

iPhone Goes Orange in the UK

Orange is to sell Apple's iPhone in the UK. This move which has been widely expected clearly ends the exclusive deal Apple had with O2 which has been good for O2 but some would argue bad for Apple.

If the planned merger between Orange and Deutsche Telekom's T-Mobile goes through and creates a 28.4 million customer business and becomes the UK's largest provider, it certainly would open the flood gates to many more iPhones being taken up.
It is estimated that some 75% of the UK market would be able to have an iPhone and with the Pre and other competitors struggling to catch up the iPhone could become a category killer in the UK.

It has also been announced today that the iPhone app store has just clocked up its 2 billionth download. It is only a few months since they announced that they achieved 1 billion! The others are clearly way back in the dust.

The other interesting thing to watch is the reaction of the other non iPhone carriers who are already struggling to offer exciting models and now find themselves squeezed by the big boys. Some suggest you will be able to get an iPhone through the other carriers on a ‘special deal’ and that these exist already. Whatever the case the iPhone could be the phone most people are using this Christmas and New Year to phone friends and family.

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