Wednesday, September 09, 2009

Have They Been Tango-ed?

Do you change your name when you get married or stick with the one everyone knows? Do you create the new double barrelled name so loved by some circles?

Today we see a huge media marriage in the UK between Orange and T-Mobile. Shall they call themselves Orange or T-Mobile? After all they have both built good brands and invested heavily in brand building. No decision is likely on the brand issue until the merger gets full clearance from EU regulators. With 28.4 million customers or 37% of market share the new marriage will overtake the likes of O2 and Vodafone. It will result in redundancies in the workforce and obvious tagets are call centres, high street retail stores and a welcome reduction in mobile phone masts (some 5,000 less).

So do we like; Orange Mobile, T-Orange, Torange, Tango (we think that one may be a problem)?

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