Tuesday, February 17, 2009

So Why is Amazon Kindle Marooned in the US?

Why is it taking so long fro Fortress Amazon to spread its K2 into Europe or eveb Canada? Terrirorial rights will not be an issue, or not one that Amazon hasn’t dealt with in the physical book world.

Amazon is widely reported as working exclusively with Sprint’s mobile network but now it is reported that they actually signed up with one of Sprint’s MVNO’s Jasper Wireless who specialise in machine to machine cellular. The technology is obviously a US winner but not quite so outside the US. Could it be the strongest selling point, its ability to download files direct onto the K1 and K2 is in fact its biggest weakness?


Amalyah Keshet said...

Many thanks for pointing this out. It's more than a little frustrating that the Kindle - and the iPhone, and Google Book Search Mobile, and everything new and "globally significant" are widely available ...in Manhattan. Erudite discussions focus almost entirely on the device and the "reader experience," failing to note that there is no "reader experience" out here on the rest of the planet, because these devices are married to service providers -- and service providers are local, not global.

Edouin said...

Who's bright idea was it at Amazon to design and develop a unique and obviously popular system to take advantage of technology that has yet to be developed or even accepted in other countries? Isn't that kind of like putting the cart in front of the horse?

Even here in Canada, we don't have the population base, or density to subscribe to such a service, which pretty much annuls any chance of such devices being sold in our country. Could not Amazon come out with an amended model that does not rely on the services of Jasper Wireless - perhaps asking Telus or Bell to come up with another methodology for providing similar connectivity? It's not rocket science - it just requires taking a look at the problem from a different angle instead of beating your head against the wall trying to force the same solution.

Remember, the definition of insanity is continually trying to apply the same solution to the same problem, but expecting different results.

Methinks Amazon needs to rethink their approach if they want to break out of the American Market to other countries.