Some sobering figures were revealed by Media Week last week. Google's ad revenues are bucking the industry trend and are still rising. Google's global advertising revenue jumped by 15%, year on year in Q4 2008, to deliver $5.5bn with overall revenues up 18% to $5.7bn. During the quarter year on year ad revenues from its own websites rose $600 million and through AdSense programs, $100 million.
Although UK operations fell 2% year on year they still delivered $685m. The biggest rise came from outside the US, which represented 50% of all revenues in Q4, up from 48% and totalling some $2.8bn.
Some may wonder whether they missed the ‘chump change’ they paid for the book business?
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