A novel You Tube video on delivery on the news via an old US newsstand rack has generated some commentary around the net. Click to find out more about the story behind Scott Walker’s video The Digital Newstand.
An interesting commentary came from the Examiner.com who advocated linking the machine to a print on demand machine to effectively generate newsprint on demand and to also personalise adverts based on the location of the rack. Although this is probably highly impractical, uneconomic and basically a solution looking to solve a problem that is to a degree already solved via the online world, it did stimulate our thinking on localised advertising around localised news.
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