Wednesday, May 20, 2015

Spotify No Longer Just Music

When we look at the future of on demand and streamed media services the clue is in the word media. We are no longer shackled to thinking of vertical movie, music, games but media hubs that satisfy all under one subscription.
To bring the point firmly home Spotify has announced it is adding more non-music content to its app. The expanded service will include radio podcasts, news bulletins, video clips and moves their 60 million regular users which span some into a media one stop shop and they also have introduced a new running mode that matches music to the pace of the listener which is based on feedback from their smartphone's built-in sensors.

The news comes on the same day that The Verge disclosed the details of Sony’s Spotify contract and raised questions of whether the model worked in the best interest of the production companies, or the artists. The move is also intended to protect Spotify from competitive threats from Apple’s planned streaming service and YouTube’s expansion moves.

Spotify’s content partners include the BBC, TED, the science-tech talks organiser, Disney, Vice Media, comedy podcast The Nerdist and clips from Amy Poehler’s Smart Girls video channel. They will mix musicians and cooks in a show called Turntable.  

What is clear is that Spotify has a vision past music and one which if successful will help protect it from the new Spotify can provide music that matches a runner's pace.

The big question is whether Spotify’s 15 premium subscribers want and will use the extra services today and allow Spotify to float their service on the stock market.

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