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Twitter has been the fastest growing major website in the UK over the last 12 months and given its high public profile certainly is one of the most talked about today.
Interestingly it is failing to drive sales and against Google’s 30% and Facebooks 15%, Twitter only gets 9.5% of its traffic clicking through to transactional websites. However, Dell, claims to have generated $3m in sales via Twitter, but appears to be the exception rather than the rule today.
Like others before them they now have to find the money and hold onto the eyeballs but they have already provided that YouTube news moment in getting news out of Iran and disciplining all to those all to few characters.
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