Apple previously rejected an iPhone app ‘the Kama Sutra’ and also has denied South Park and Nine Inch Nails apps for explicit language. Many questioned the logic, but its strict guidelines and approval process are generally accepted and admired. However, this may be changing now with the introduction of age-verification with their new 3.0 software. When a user attempts to download age restricted app, an alert pops up asking if the user is over 17 and parents now will also have the ability to limit what type of apps their children can download if they share an iTunes account. The age-verification process may now be shifting the responsibility to the end user and avoiding Apple having to determine what is objectionable content and also speed up the app approval process.
In what appears to be a shift from its previous guidelines, Apple has approved the first App Store program with nudity. ‘Hottest Girls’ and its sister app Sexybytes come under the genre ‘lifesytle’ and are available for £0.59.They appear to be rather tame compared to what is available at a click all over the Internet and show pictures of scantily clad women, with some of the models being topless. They demonstrate once more that the sex industry is always at the front and although tame in this case, are knocking at the door. They could also signal a new adult only app boom.
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Apple have now removed the app from its store. This now raises the question of what is and what isn't acceptable and who determines the definition?
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