Topical items and views on the impact of digitisation on publishing and its content and the issues that make the news. This blog follows the report 'Brave New World', (http://www.ewidgetsonline.com/vcil/bravenewworld.html ), published by the Booksellers Association of the UK and Ireland and authored by Martyn Daniels. The views and comments expressed are those of the author.
Sunday, August 15, 2010
So Why Did You Buy That iPad?
Research in the UK by Cooper Murphy Webb, on 1,000 consumers who own an iPad, claims that some 41% said the device was their ‘preferred method of reading books’ and playing games. However, as with all claims, one has to note that some 36% still preferred paper.
Interestingly, 5% those questioned, ‘always’ left home with their iPads, whereas 35 per cent said that they ‘rarely’ took the device out with them. The laptop beat the iPad as the ‘primary entertainment device’ 33% to 24% and for browsing 55% still preferred the laptop to the iPad 38%.
Remember these were people who had bought an iPad. So is the iPad a status gadget and a toy, or a real cultural changer?
Posted by Martyn Daniels at Sunday, August 15, 2010
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