Tuesday, August 31, 2010

Come on Down the Price is Right

The ebook reader price war is hotting up with the big four Amazon (Kindle), Barnes and Noble (Nook), Borders (Kobo), Sony (lost over in Europe) all trying to out manoeuvre each other. Prices have started to tumble and others who live on the fringe also have to respond to stay in the races.

The $99 ticket has already been reached by Aluratek, but the impact of a sub $100 ticket will not matter until one of the majors is brave enough to take that step. There are plenty of lemmings about to jump over the cliff and one of the vast array of offers from ‘lookie likies’ and that much plugged but yet to deliver new Copia range is bound have one under the $100, (that is we notice).

The question is who has the bottle and can they shift the volume and content sales to compensate. We all know who has the ability to do it but maybe a crowded market where they still get the majority of the content sales is better than going head to head with Apple today.

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