Tuesday, December 11, 2012
Daniel Ek Speaks On His Spotify Sucess
Listen to the passion of what drove Daniel Ek, the 29-year-old founder of Spotify, to create the music download service.
Piracy and coming from Sweden, often regarded as the home of piracy, was a greater driver for Ek than competing with the likes of Pandora. Ek says, “I decided I wanted to create a product that was better than piracy.”
With over 20 million active monthly users and having now successfully taken the service to the US Ek has more than changed the way many listen, sample and socially share music. Ek says, “There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great, new music.”
We believe that his greatest achievement however is offering a viable new business model and getting the music producers and business industry to accept it. The question which now is on everyone’s lips is whether the same logic can be brought to an ebook market that still clings to DRM?