Sunday, June 12, 2011
KOBO Has To Follow?
We have still to address ebooks for free from your armchair via your public library versus ebooks to buy, or licence from the internet. The challenge is real and continues to demonstrate that digital is different.
We saw Barnes and Noble and Amazon open up their respective doors to book lending and although this is still on a small scale. We have seen Amazon forging a relationship with Overdrive and providing ebooks alongside Overdrive into libraries. It is also easy to envisage that together with Google’s cloud approach books on demand, for individual rental or subscription may not too is not far away and it is easy to see Apple ticking all the boxes. It is also easy to envisage this being the way to create effective reselling or licensing of used ebooks.
Now we read that the other albeit smaller aggregator Kobo, has also an eBook lending program planned this year! Although Kobo has not divulged all of their plans for lending program it is defiantly coming and probably a must if they are to keep up with the bigger competition.
The challenge for all these new initiatives is to get Publishers to agree to it and although the bigger ones may be cautious and slow to adopt, independents are more likely to adopt a more adventurous and early adopter approach.
In order for Kobo to be on par with the biggest companies in the e-reader and ebook market, they have to implement ebook lending and also a self-publishing program.