Topical items and views on the impact of digitisation on publishing and its content and the issues that make the news. This blog follows the report 'Brave New World',
(http://www.ewidgetsonline.com/vcil/bravenewworld.html ), published by the Booksellers Association of the UK and Ireland and authored by Martyn Daniels. The views and comments expressed are those of the author.
Wednesday, May 09, 2012
Think Of Information As You Would Think Of Food
Every now and then we watch a TED conference and it
makes us think differently. Examples we have shared are the likes of Larry Lessing on content creation, Parnav Mistry on intuitive technology and now JP Rangaswami. Rangaswami introduces the
analogy of information as food and looks at it cultivation, preparation and importantly
its consumption. If we are to avoid information obesity what do we need to do?
Is there a diet plan for information? Will we need fact sheets summaries noting
the ingredient levels?
if viewed from the point of view of food, is never a production issue. … It's a
consumption issue, and we have to start thinking about how we create diets
[and] exercise.’ (JP Rangaswami)