Monday, July 20, 2009

Polymer Vision RIP?

Polymer Vision, which developed the roll out, Readuis eInk device, has entered chapter 11. The company had previously said it was looking for investment, but it appears along with a European launch, it never materialised. The 5-inch display may have impressed some but it fell down that crack of not knowing what it wanted to be when it grew up. In a crowded market that is getting more crowded by the day the question now is whether others are vulnerable and likely to follow before the market grows?

Some may look to the Polymer Vision technology and see a fire sale opportunity, others just another ‘lookie likie’ albeit with a roll out difference.Unless the technology is significantly different and the hype compelling, it is difficult to see the current playing field changing.

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