Topical items and views on the impact of digitisation on publishing and its content and the issues that make the news. This blog follows the report 'Brave New World',
(http://www.ewidgetsonline.com/vcil/bravenewworld.html ), published by the Booksellers Association of the UK and Ireland and authored by Martyn Daniels. The views and comments expressed are those of the author.
Thursday, December 04, 2014
Amazon Retail Stays Online
It had been predicted that when
Amazon acquired a 17 year lease at 7 West 34th Street opposite
the Empire State Building and that it was going to finally come over to the other
side and open up a retail store.
It was also mooted that it
could be a 'call and collect' base for Manhattan customers, offering them same day
collection of purchases. We have seen Amazon open up collection points within
stores and with partners such as The Post Office in the UK, but to date they have not opened a
dedicated one in their own name on the High Street. Frankly, why would they when
they have plenty of others queuing up to service their needs.
Well Black Friday has come and
gone followed by Black Monday and although the festive season is in full swing
there is little sign of an Amazon retail operation in Manhattan. It is now widely reported
that the 470,000-square-foot
building has been designated as “primarily” corporate office space, and the
ground floor retail shops will be subleased.
With the likes of Amazon it is fair to say that nothing is set
in concrete and things will change, but for now the only thing Amazon apparently
want on this High Street is an office and more free advertising.