Tuesday, November 13, 2007
Rough Guides to...
Following on from the acquisition of Lonely Planet by BBC Worldwide, Rough Guides has tied-up with TV broadcaster Channel Five to air a series of travel shows next year that are to be made by independent production company, Lion Television.
The shows will be weekly, based on the Rough Guide books and explore the top five destinations in a number of holiday categories. Each episode will be branded ‘The Rough Guide to ...’ and is planned to be 30 minutes long.
TV is becoming a place for publishers to build brand, extend reach and develop content.