Research in the UK by Cooper Murphy Webb, on 1,000 consumers who own an iPad, claims that some 41% said the device was their ‘preferred method of reading books’ and playing games. However, as with all claims, one has to note that some 36% still preferred paper.
Interestingly, 5% those questioned, ‘always’ left home with their iPads, whereas 35 per cent said that they ‘rarely’ took the device out with them. The laptop beat the iPad as the ‘primary entertainment device’ 33% to 24% and for browsing 55% still preferred the laptop to the iPad 38%.
Remember these were people who had bought an iPad. So is the iPad a status gadget and a toy, or a real cultural changer?
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