Monday, February 08, 2010

$5 Million Advert

Can you spend $5million on a single TV advert? Google's minute long commercial during the US Super Bowl not only was a significant change to advertising policy but also shows once again how little they are paying for the Book Settlement.

As one of the world's premier advertising slots, the Super Bowl demands top dollar and offers a massive audiences. Companies can be charged around $2.5m for a 30 second spot and the game can gross $213m from advertising alone.

So we had the Chrome adverts on billboards everywhere and now further spending advertising its search engine which has grown to dominate with little external marketing. Are Google on a product awareness campaign or a public relations one?

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