The world of customer loyalty and rewards is ever changing and presents opportunities not just to sell vouchers but reward sales and build community rewards across a wide range of retail offers.
Imagine buying books as a result have the opportunity to win a holiday for 4 people valued at Aus $6758 and including flights, car hire and accommodation, or 4 return airfares valued at Aus $10,000 on KLM Royal Dutch Airlines to Europe and Aus$3,000 spending money, or a LG Home Entertainment System and Personal Navigation System valued at Aus $5,096. Imagine buying books and having the opportunity to win instant prizes such as 1 of 20 Aus $100 RedBalloon Days vouchers, or simply a muffin Break buy 1 get 1 free coffee vouchers or Aus $100 book packs.
Australian bookseller, Angus & Robertson, has 180 stores and has launched a customer loyalty programme with members earning one point for every dollar they spend in-store. When members reach 100 points, they are automatically rewarded with a Aus$5 gift voucher. In addition the programme also enters customers into a competition where they can win a range of instant prizes and also are entered into prize draws.
The system uses a thermal imaging graphicard which is rewritable and can change messages and images on the card each time the card is used. The card will display the number of points needed for the next reward, as well as promoting new releases and special offers.
