Monday, May 26, 2008

We Think

Having seen Charles Leadbeater at the recent BA conference and heard his logical and refreshing insights I had to buy his book ‘We Think’.

Rarely do you find a business book that is a ‘page turner’ and thought provoking as this one. Does he say anything that is significantly different than others or give you a clear road map into the future, no. However his put a first class textural wrap on the changes taking place today and importantly ties this to where we have come from. This compliments the work of many and pulls it together in one book. Media and publisher should read this book and think about the new social network and collaborative opportunities and ownership and control challenges it proposes.

I loved the copyright quote from that folk singing legend, Woody Guthrie;

‘This song is Copyrighted in the US. Under Seal of Copyright 154085, for a period of 28 years, and anybody caught singin it without our permission, will be mighty good friends of ourn, cause we don’t give a dern. Publish it. Write it. Sing it. Swing to it. Yodel it, that’s all we wanted to do.’

Having read the book it has changed my thinking on many digital issues and spawned many ideas and clarified many issues which I now want to take forward. It also confirms that the book is far from dead as you would not read this by instalments nor electronically but as I have done today wish to share it will others.

Thank you Charles.