This week we spoke at the Danish National Museum at the EBOG publisher’s conference. It was interesting to see the delegates divide into two streams not to discuss digital distribution but digital marketing and the impact of digitisation on the editorial and production processes.
Digitisation as we have said many times is not about ebooks, audio downloads, widgets, blogs or social network sites, they are the delivery forms. It is about how we acquire rights, develop them, publish them, market and promote them and fulfil them. It was therefore interesting to hear how Danish publishers are starting to grapple with the wider issues right across the publishing life cycle.
The presentation delivered at the conference can be read at http://www.value-chain.biz/content%20content%20content%20copenhagen%20may%2008.htm
