UK iPhones Turned onto News and eMail

ComScore has found that 80 % of UK iPhone users get news and email via their mobile browser. The users accessing news is 48% which is more than double that of other smartphones users surveyed (20%). When it comes to email the figures are more impressive, with 75% retrieving email on their iPhone again more than double the 35 % of other smartphone users that do the same, and more than five times the 13 percent of all mobile users that pick up their email on the go.

With over 1 million UK units shipped the iPhone clearly has the lure to change user habits and interaction with a mobile. No wonder many believe that the device is the optimum ebook device on the move.