Just in case you can’t see it the price of the majority of the books is £1.
Yes £1 on the sticker.
So what can you get for £1?
Jack Higgins, Jeffery Archer, James Patterson, Catherine Cookson, Reginald Hill, Jackie Collins, Ian Rankin, Danielle Steel, Michael Connolly, David Baldacci, Clive Cussler and much more.
So we went to Amazon UK and Waterstones to see just how these deals faired and looked a few at random:
James Patterson, ‘Four Blind Mice’ RRP £7.99, AMZ £5.03 Waterstones £6.79
Ian Rankin, ‘A Good Hanging’ RRP £7.99, AMZ £5.59 Waterstones £5.59
Jeffery Archer, ‘Shall We Tell The President’ RRP £6.99, AMZ £4.94 Waterstones £6.39
Michael Connolly, ‘Black Ice’, RRP £6.99, AMZ £4.11 Waterstones £7.01
We wonder how anyone can compete with discounts so blazen and so deep. These prices are probably below those in the bargain market and equal to the Wordsworth classic prices. Forget whether these were bought in for clearance or are just being sold at a loss, the consumer perception is the only thing that matters and that it says books are cheap and the place to get them is the supermarket.
Interestingly we didn't see people fighting to secure these bargains and as you can tell from the pictures the aisles were exactly bustling with browsers. We obviously didn't also see anyone flipping to the copyright page to check the age of the books.
We had a look at Asda’s online offers but failed to find the same depth of offer although they did boast 80% off and have a significant range of titles available.
So it is just sale time madness or book pricing maddness?
