When my wife’s Bibliophile book business started its YouTube video reviews some two years ago, we all questioned whether the effort would be worth the reward. Some 500 videos later, we know the answer and like its library of over 100K unique and individual book reviews, the effort was worth the reward.
Imagine being show an expensive art book by the person who bought the stock, not on ‘sale or return’, but firm and hearing them enthuse about what turned their head. The bonus is that you don’t get a head shot of a person, but get to see inside the book at the pages and the look and feel of the book itself. The real bonus comes with the price!
Many of the 3,500 books Bibliophile stocks are out of print, remaindered, or are on offer at a great price, but the information about them elsewhere is often poor, hard to find and that is probably why Bibliophile can offer them. Bibliophile unlock these gems and ensure their customers can see both inside the covers and understands their value.
So why do we still have the dry jacket and blurb from publishers? Why is the poor source of information, duly copied and offered on to consumers by many online retailers today? In some genres it may work but in many it’s just not good enough today and we have to find new ways to show off the book, describe it and sell it. It is about engagement with customers not throwing scraps over the wall and crossing one’s fingers.
Today music is being increasingly discovered, sampled and enjoyed via YouTube and in due course is becoming two dimensional. So why do we still have the same dour book promotion?
Some publishers are spending more to create promotional videos and glossy advertising of their ‘best sellers’, but surely in the age of the YouTube and the DIY video, it makes more sense to do it for all titles and create ‘more for less’ than merely pamper and spend on the few that would be hits anyway.
Post a Comment