When we look at the future of on demand and streamed media services the
clue is in the word media. We are no longer shackled to thinking of vertical
movie, music, games but media hubs that satisfy all under one subscription.
To bring the point firmly home Spotify has announced it is adding more
non-music content to its app. The expanded service will include radio podcasts,
news bulletins, video clips and moves their 60 million regular users which
span some into a media one stop shop and they also have introduced a new
running mode that matches music to the pace of the listener which is based on
feedback from their smartphone's built-in sensors.
The
news comes on the same day that The Verge disclosed the details
of Sony’s Spotify contract and raised questions of whether the
model worked in the best interest of the production companies, or the artists.
The move is also intended to protect Spotify from competitive threats from
Apple’s planned streaming service and YouTube’s expansion moves.
Spotify’s
content partners include the BBC, TED, the science-tech talks organiser,
Disney, Vice Media, comedy podcast The Nerdist and clips from Amy Poehler’s
Smart Girls video channel. They will mix musicians and cooks in a show called
Turntable.
What
is clear is that Spotify has a vision past music and one which if successful
will help protect it from the new Spotify can provide music that matches a
runner's pace.
The
big question is whether Spotify’s 15 premium subscribers want and will use the
extra services today and allow Spotify to float their service on the stock
market.
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