Sunday, November 08, 2009
U2 Open Up New Revenues Online
We once watched sport for free on TV but increasingly we now have to pay to watch it live and even those national soccer games are under threat as sport goes live over the internet. People will always pay for something they want now and so achieve instant gratification. After all its why the porn industry has always been on the bleeding edge of technology. Now music may have found a niche too and as music labels continue to be lost in space musicians may have found another way to leverage money.
Last month those progressive technology supporters and rockers U2 recorded a live performance at the Rose Bowl, Pasadena, California for simultaneous viewing on the YouTube website. The video which was one of the first of its kind attracted a staggering 10 million hits. It was such a shock to all that Google hadn’t even sold sponsorship deals for the event and YouTube had refused to pay U2. We think U2 would demand payment in the future and pay per view for those special concerts could be an additional revenue earner especially if they are sponsored too. 10 million is a significant number and one that TV producers would be very happy to achieve especially for a music concert!
YouTube is now apparently considering a change in strategy that may see it offer a different service on a pay to view basis. Big band certainly have another opportunity to raise money and as George Martin once said way back in the sixties in his days with the Beatles, ‘the album is the menu, the concert is the meal.’