One of our favourite iPhone apps is Shazam. We sat at David Byrne concert and pointed the iPhone at the stage and instantly knew that song that was puzzling us and much more.Now Shazam is introducing Shazam Encore, a premium version of the music recognition service that claims speed, similar tracks and a “drive and tag” mode that will let you know what’s playing on the radio when you’re driving. Shazam Encore costs £2.99,but it introduction will limit basic free Shazam users to just five tracks per month.
The moral of the story is if you find you have a good app then create a premium app and milk it. Will this work for individual content applications such as books or is it just applicable to generic range offers such as store and services such as Spotify and Shazam.
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