Sunday, June 27, 2010

Plastic Logic to become an Urban Myth?

We all waited and waited and waited. Everyone said it would change the face of eInk and take it into the corporate space and bring newsprint to the net. We started to doubt it and some said that it had a longer reticulation period than an elephant. Now we hear that our favourite urban myth Plastic Logic’s Que-e reader isn’t shipping yet again with an official rating of a “delay.” They have gone as far as to cancel all pre-orders and new ones and that they are no longer offering a date for its launch.

Plastic Logic’s email to customers simply said, “We need to let you know that since your unit will not ship on June 24 as planned, our automated ordering system has automatically cancelled your order,”

The iPad has effectively wiped the Que off the market and although it claimed to be able to do much more in handling Microsoft Word files, Microsoft Outlook, PowerPoint presentations, Excel spreadsheets, digital books, PDFs, magazines and newspapers, the price was high and it was still the same black and white tv.

Plastic Logic have made the fatal mistake of promising too much and taking too long to deliver in a rapidly changing world. They would have been far wiser to get out there a year ago with some shortfalls and get it right on version two than strive for perfection and never deliver or arrive to the party as all the guests are leaving.

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