Remember when Gerald Ratner was forced to apologise publiclly for his statement on selling 'crap' and the lack of apologise we all recieved from the city bankers for their gross incompetence? Apologise are often hard, especially in public, so we take our hats off to Jeff Bezos for the following statement he issued on Kindle Community web site. We hope he doesn't loose his head over it like Gerald Ratner did.
This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our "solution" to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.
With deep apology to our customers,
Jeff Bezos
Founder & CEO
Amazon.com
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