Sunday, May 24, 2009

Borders Enter A Brave New World

Borders Uk in going live with its new e-book service in the UK has taken a significant step into the Brave New World we reported on some two and half years ago. Some would say it is merely just another ebookstore and after all Waterstones has been selling ebooks for some 8 months and US retailers a lot longer. However, there is a difference and a significant one, for all the UK retailers who wish to sell digital books - it is powered by Gardners Books Digital Warehouse.

Gardners Books were the first to adopt an ‘inclusive’ technology that enables them to distribute not only the titles in its warehouse but titles in others digital warehouses and the resellers aren’t Gardners but any retailer with a connection. The same technology also underpins major digital publishers such as Taylor and Francis and the Danish library system

No more does the publisher have to give even reseller, or even an aggregator their digital files. Everyone just agrees the messages to be exchanged and the files are held once, wherever and are only supplied direct to consumer when sold. Importantly it enables resellers to sell digital alongside physical books and have the books drop shipped direct to the consumer. No more is the customer handed over to another when they want an ebook. The retailer retains the transaction and the customer. This enables any retailer to sell ebooks on the internet, over the phone even in store and importantly continue to own the consumer relationship and their transaction.

Well done Borders for adopting an ‘inclusive’ not the ‘exclusive’ digital model of others.

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