Monday, March 23, 2009
DVD on Demand
The FT reports on the launch of Warner Brothers Archive service that will make potentially thousands of out-of-circulation classic movies and television shows available for download and on DVDs. The service will bring back stars such as Clark Gable, Joan Crawford, Cary Grant and Ginger Rogers and many bclassic films from yesterday.
The service is based on “manufacturing on demand”, is designed for smaller publishing runs and involves using a lower-cost printing process for DVD covers and thereby avoids minimum production runs of 15,000 to 20,000 copies. The move comes as DVD sales in the US dropped 15% in the fourth quarter of last year and Blu-ray has still to take off.