Wednesday, November 05, 2008

Games are not just for Christmas

What would be your reaction be if your agent says that they have an offer to turn your book into a game? Would you hesitate or jump at it?

Verdict Research report a huge shift in consumer attitudes has turned video games into the UK's most popular form of entertainment and that sales will outstrip music and video for the first time in 2008. They predict games spending will rise by 42% to £4.64bn in 2008, with sales on music and video combined at £4.46bn.

We have all seen the massive impact that major new titles such as Grand Theft Auto IV and FIFA 08 have had on the games market. In addition the Nintendo Wii continuing has continued to broaden the appeal of games. Entertainment Retailers Association (ERA), most recent figures for 2007 show sales of actual games software at £1.7bn, compared to £1.4bn in music sales and £2.2bn for video revenues.

The question is what comes first; the story or the game?

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