Irex The First of Many eReader Casualties?

IREX Technologies BV developed the first eInk way back in 2004 and spun itself from Royal Philips Electronics a year later. It has championed eInk ereaders and ebooks but over the last three years has been overshadowed and out manoeuvred by all the new ‘lookie likies’. The biggest issue was that they made even eInk look dull and their pricing was always at the top end of the market. We now read of their demise into administration in the Netherlands. It never ceases to amaze us what the folk at Philips invent and fail to deliver themselves.

We predicted that there would be eInk casualties as the market was saturated, with too many identical or near identical readers and supply clearly greater than the demand. The price was clearly too high and when colour arrived it wasn’t eInk but Apple that supplied the obvious.

Meanwhile Seth Godin predicts a “paperback” e-reader, a cheap Kindle which would could make e-books affordable for all. Godin suggest $50 is the right price, or as any retailer will tell you $49,99. At that price we would agree Amazon would be on a winner and if the can subsidise it correctly provide a price point that many of its competitors could not live with. We even may buy one! It is a position we believe that eInk readers have to adopt to survive. Unfortunately many are just manufacturers and only supply the reader, they don’t get ebook sales revenues, are not locked as value added suppliers into sectors such as education. So once the device is sold that’s it no more money!

Perhaps this cheap Kindle reader is the position Amazon aims to adopt to fight Apple. It certainly makes more sense than trying to compete with eInk colour in a battle that will not be won on poor substitute technology.

As for iRex and the iliad readers they will not be alone for long.

More eBook Pretenders

We get somewhat shell shocked with the constant dribble of new eReaders and wonder how many will survive a cold winter and are real contenders and how many are just after their 15 minutes in the spotlight. Last week iRex caused a minor stir with their new model. The attention was captured because it was 3G enabled and lost because of its price and lack of touch screen – there again iRex is used to being off target so nothing mew there.

Today we spotted yet another pretender the Hexaglot N518 powered by Hexaglot, which is another 5” eInk ‘lookie likie’ which boosts as its unique selling point that you can also draw and even write on its display screen. Naturally the device has all the usual features and with their special sensor pen the user can write directly on the screen, adding comments, notifications and by handwriting text recognition converted into printed text and saving them. It also appears to be able to support Adobe’s ACS4 DRM. However at 279 euros its off taget.

eBook Reader Line Up

So as most ebook readers promise to get bigger the new BeBook e-book reader plans to get smaller. The new machine will be the same as before only it will now have a 5” display screen and be priced at $200 or less. The price will certainly be more attractive but by the screen size they automatically reduce the cost so its yet another eink reader albeit smaller.

As BeBook is manufactured by Chinese company Tianjin Jinke Electronics, who own the Hanlin ereader brand, the mini BeBook will also be available as the Hanlin v5 Reader.

So who are the eInk and ebook reading devices out there today?


Amazon has its Kindle 2 which is rumored to become larger later this year and maybe even make it past the Whispernet and into Europe. Amazon also have the iphone Kindle app and have just acquired Lexcycle’s Stanza application platform. They also own Mobibook.






Sony has the PRS505 and the PRS700 which could break free from the umbilical cord to Adobe’s Digital Editions and maybe even go wireless this year. Although it renders Adobe eBooks as well as epub and that old Sony format its current strength is its current exclusive tie to Adobe DRM through Adept and ACS4 and their current UK exclusive with Waterstones. Today it is still the epub reader with DRM.




iRex has the iLiad Book Edition with an 8.1” screen with built in Wi-Fi capability with an option for external ethernet networking, but is expensive and remains outside of the Adobe world today and is heavily reliant on Mobibook.




Samsung is to launch its touch-screen Papyrus. Samsung is expected to make Papyrus available in Korea this summer, with a later launch date in the US and UK.





Fuijisu have the FLEPia is the first e-book reader to support colour via a 8” display, comes with Bluetooth and Wi-Fi support and a touchscreen with a stylus. It is only available in Japan today, with plans to come to both the US and UK. The big issue is the price, a whopping $1,000.





Plastic logic. The reader is expected to measure 8.5 by 11 inches, be thinner than its competitors and today has a look that is fresh and could appeal. It will support Microsoft Word, Excel, Powerpoint, Adobe PDFs, newspapers, periodicals and books and a wireless capability. However, only an elephant has a longer gesticulation period!

If Apple were to launch their rumoured iTouch as a multi media netbook without a keypad then the PL tablet could die before it makes it onto the street. It could be a classic case of a premature launch.



Hanilin, Jinke, Bebook, Pixelar same box different badge and has been covered already.










Foxit eSlick Reader is a 6” display but is lighter both in its weight and its price than its competitors. However it has limited file support and a clumsy USB umbilical cord to the PC for downloading files. Some may say it’s a cheap man’s ereader.





Brother with its very expensive SV-100B document reader planned to launch in Japan this summer.







Onyx International, China has announced its Boox ereader is not available today but Onyx are looking for OEM customers for their touchscreen for their 6, 8 or 9.7 inch touch screen sizes. It claims to do everything but is still to seen.



This list is growing with many stalling or failing and rumours of a Barnes and Noble reader, a Murdoch Newscorp one, a Hearst one etc. This is without the iPhone and mobile apps, online readers and of course the ultimate reader - the book.