When we look at the big
technology spend on R&D in the last financial year we see Samsung spent $10.5bn,
Microsoft $9.8bn, Google's $6.8bn, Sony's $4.6bn and Apple's $3.4bn. A staggering total of some
$35.1bn. So the obvious question is what is coming out of the spend and will it
change our lives in the near future or is it still some way off making it to
the market?
If we look at the current
projected innovation we see two potential systemic changes, one that still
appears unclear and one that is clearly some way off.
Turning Pages
The Samsung Galaxy S IV is
scheduled to be unveiled this month and there are very strong rumours that it
will extend the ‘Smart Stay’ feature which detects whether the users is looking
at the screen to a new feature that will allow the phone to track the movement
of your eyes down the screen and effectively scroll or turn pages without any
fingers! This is a significant step when it comes to reading and starts to
change the way we read. Imagine no more turning pages and the previous page
turner really does become automatic.
This along with the other Samsung
technology could start to differentiate it from the pack and given their cross
Galaxy approach would make their Note and tablet offers very appealing.
I watch, I record
The Apple Glass project has
seen considerable coverage and as it gets closer to the expected launch later
this year the noise about it is only going to increase. The glasses are designed,
futuristic and comprise a number of parts. They are even reported to come in
different colours and there may well be deals pending with major glass
designers to make them even ‘cooler’ tp wear.
They aim to lift the users heads from constant distraction
of starring at a display to one where the display is closer to the senses and
is shared with other activity. The main body of
Glass is a soft-touch plastic that houses the processor, battery, and
counterweight and then there is a thin metal strip that creates the arc of the
glasses, with a set of rather typical pad arms and nose pads which allow the
device to rest on your face.
Although it can be controlled by a touch sensor at the
side or via defined head movements the Glass responds to and is aimed to be
driven by voice commands. It gets its data via either its own Wifi or via a tethered
device such as a smartphone and has a GPS chip.
We immediately think of the information benefit of
seeing maps, getting directions whilst on the move but probably the most
interesting feature will be the ability to take still or moving images as you
see them by a single voice command. This obviously raises the question of
privacy but also the ability to effectively upload them in real time to
services such as Google’s own YouTube or Facebook, Twitter etc.
Apple on the Wrist
We are less sure of the forthcoming watch with full
iOS planned for later this year from Apple.
When we look at Pranav Mistry’s technology and ability
to display on any surface we have to ask whether Apple are moving us forward in
our interaction with technology or merely giving us designer blig?
We have to await more information but this would appear
to be far behind both Samsung and Google in delivering us the future.
Microsoft’s Interactive Whiteboard
Whilst the other focus on the mobile world and making
things smaller Microsoft continue to look at the larger canvas.
They are working on ‘SketchInsight’, which aims to
redesign who we interact with data and access and present it. They are working
on a more intuitive approach, which instead of forcing you to build a
presentation in advance correlating the data and prettifying its presentation
lets you call up pre loaded data to create interactive charts, maps and
diagrams via a touch screen.
Whichever technology changes our interaction with and
ability to exploit communications and technology is hard to call today but what
is clear is that huge sums are being spent today in trying to invent the future
and some will almost certainly succeed.
2 comments:
Its not Apple Glass, but Google. Also, there are already smartwatches from Sony and other.
Finaly, wile you've started with turning pages from samsung, your're missing Kinect from Microsoft, and even Leap Motion, plus google voice comands and siri, the ones that are going to change forever the way we interact with maciches.
Enjoyable, as ever.
Google Glass rather than Apple, I presume :-)
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