Listen to the passion of what drove Daniel Ek, the 29-year-old
founder of Spotify, to create the music download service.
Piracy and coming from Sweden, often regarded as the home of
piracy, was a greater driver for Ek than competing with the likes of Pandora.
Ek says, “I decided I wanted to create a product that was better than piracy.”
With over 20 million
active monthly users and having now successfully taken the service to the US Ek
has more than changed the way many listen, sample and socially share music. Ek
says, “There are half a billion people that listen to music online and the vast
majority are doing so illegally. But if we bring those people over to the legal
side and Spotify, what is going to happen is we are going to double the music
industry and that will lead to more artists creating great, new music.”
We believe that his greatest
achievement however is offering a viable new business model and getting the
music producers and business industry to accept it. The question which now is
on everyone’s lips is whether the same logic can be brought to an ebook market
that still clings to DRM?
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