Topical items and views on the impact of digitisation on publishing and its content and the issues that make the news. This blog follows the report 'Brave New World',
(http://www.ewidgetsonline.com/vcil/bravenewworld.html ), published by the Booksellers Association of the UK and Ireland and authored by Martyn Daniels. The views and comments expressed are those of the author.
Tuesday, May 08, 2012
Thoughts on a Smartphone Versus a Tablet
When we wrote last week about the new Samsung GS3we
expressed our view that the smartphone platform is core to the future and
although the tablet is ‘sexy’ looks great it is somewhat a half way house still
looking for a home. We expected a kickback and received many in various forums.
Pew have now released research which claims that the
smartphones are changing how people interact , search and engage with real time
information on the move. There claims are about discovering places, arranging
meetings, resolving debates, finding up to the minute sports scores, getting
traffic updates and accessing live transport information. In other words smart
phones are about connecting to the information world in real time and on demand.
Smartphones have the added advantage of SMS and making calls. So are tablets transient
like the iPod, or ‘must have’ media and games players and where will the divide
fall and convergence happen. Do we really expect everyone to carry a smartphone
and a tablet everywhere when there is a huge overlap in functionality and
basically its coming down to size? Does Size really matter or is it an urban
myth? How many tablets are 3G connected and fully switched on and how many are
just WiFI connected?
We can all applaud the penetration Apple has made
with their iPad and the lack of any real contender today, but is this more down
to the Apple ‘gloss’ and spin than the real need. Others manufacturers have
tried and failed to gain a foothold in the tablet marketplace and yet the same
basic offers dominate the smartphone market and currently outstrip Apple’s
iPhone. Does this make sense or has the Emperor merely got new clothes.
The Pew report doesn’t tell us anything we don’t
already know, but its still surprising how iPad users defend their device needs
whilst phone users have little call to defend theirs.