Wednesday, May 09, 2012

Think Of Information As You Would Think Of Food

Every now and then we watch a TED conference and it makes us think differently. Examples we have shared are the likes of Larry Lessing on content creation, Parnav Mistry on intuitive technology and now JP Rangaswami. Rangaswami introduces the analogy of information as food and looks at it cultivation, preparation and importantly its consumption. If we are to avoid information obesity what do we need to do? Is there a diet plan for information? Will we need fact sheets summaries noting the ingredient levels?


‘ Information, if viewed from the point of view of food, is never a production issue. … It's a consumption issue, and we have to start thinking about how we create diets [and] exercise.’ (JP Rangaswami)

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