Sunday, March 21, 2010

Perhaps Coloured eInk is a Dog?

Has colour come to late to the eInk reader world? Will consumers who are yet to buy a eBook reader opt for an eInk device, or a tablet, or a mobile? We may not be that concerned and merely follow the latest and best hype gadgets in this consumable and disposable world, but where will the reader put their money tomorrow?

Taiwan-based Prime View International, who acquired E-Ink last year has displayed 6” and 9.7” colour e-reader screens at the Shenzhen trade show. However before we get too excited the display does not match the 30 frames per second required to support and is achieved by adding an extra layer of colour-filtering glass on top of a standard e-reader display from E-Ink.

Meanwhile in today’s world, Spring Design has announced that their Android-powered Alex e-reader is now available for pre order. The Alex tackles colour by combines a 6" Electronic Paper Display (EPD) with a 3.5" colour LCD screen. So you can watch two screens at once!

We were amused to see yet another Alex and Barnes and Noble’s Nook ‘lookie likie’ from Teclast. What made us smile, was not the two screen approach, but that their market department had chosen to brand it ‘K9’. Perhaps calling the device a ‘dog’ is more apt that Alex or Nook. If these multi screen devices are seen as the answer to monochrome reading and a way to offer media support then we wonder how many consumers will hold onto their cash or simply buy a tablet or netbook.

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