Many have long thought that Microsoft had lost the plot and yesterday some will have thought they definitely had when they launched MSN Mobile Music Service and a return to music DRM. So what do Microsoft know that Amazon and Apple and practically everyone standing don’t ?
MSN Mobile locks tracks to the mobile handset they are downloaded to it doesn’t even transfer files between the handset and a PC so you have to carry everything around on the handset. It gets even better! A track costs £1.50 as opposed to iTunes 79p and Amazon is even lower. So MSN believe that a restrictive service that is physically restricted to a handset and that cuts twice the market leader is going to fly! Some would say that the only people flying are MSN! So what happens when I upgrade my handset?
Some argue that MSN believe that they have a loyal customer base that will take whatever they throw at them and in this case that theory may well be tested.
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