Some will say that the tipping point
comes when the sales hit a certain level. But is that just the result and what
drives consumers to change from eight track to Cassette and from that to CD and
from CD to MP3 streamed?
Some 15 years ago we couldn’t
understand why many cars were still being fitted with cassettes and forcing us
to keep cassettes alive. A good friend and media guru, Trev Huxley, told us
that the key was simple and the day the car hire firms started to demand CD
players in their standard specification the game was over. At that point the
car manufacturers fit them as standard in all cars and the old devices, format
and collection become obsolete.
We then went through the CD player
and the frustration of having to cart CD around and often find the one we
wanted to play in the house was in the car. We dreamt of the day we could play
music on demand and not have to carry CD around with us or plug in our
collection through a iPod or smartphone.
Now, Spotify is coming to every Ford with a Sync
AppLink infotainment system, joining Pandora, Slacker, Amazon Cloud Player, MOG
and Rhapsody, among others. The subscription service will be available in every
Applink-equipped Ford later this year in both the United States and Europe. It
significantly increases the attraction to subscribe and listen to and share music
on demand and when the car rental guys wake up…
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