The BBC now appears to be losing its way in a sea of redefinition
and a constant stream of new Director Generals. This week they announced a significant
restructuring and rebranding within their organisation. Gone is the name ‘vision’
to be replaced by ‘television’ and also gone is ‘audio and music’ and in steps ‘radio.’
Yes the BBC is planning for the future by defining itself in the past!
Children’s TV has its own channel with associated brands,
merchandise and trading rights. There is an argument that it would make sense
to do the same with sport, drama, news but irrespective people are watching it
increasingly on demand, on tablet, laptops, mobiles as well as television. Today,
we have content which is developed and delivered in media agnostic verticals. It
is no longer governed by the deliver device but more down to what matters- the
content itself.
The same devices you listen to stuff on are often the same
devises you watch stuff on. YouTube music video have taken off as one of the
most popular ways kids listen and watch music today. This itself is only the
tip of an iceberg that is constantly adapting and adopting content to
technology and we have all seen that the television itself is to be changed and
some would suggest become the home entertainment server.
The we have the success of the BBC’s iPlayer which should be
giving the new brooms the idea that their business fundamentally is about
content and rights not about broadcasting be it on television or radio which to
many is like having a telecommunications company and dividing it between
telephones and mobiles and forgetting all the other stuff and the fact that its
just about communications.
No comments:
Post a Comment