Wednesday, February 09, 2011

Nokia In Free-fall or Just Wobbly?

Yesterday we had to get our HTC Android mobile sent for a repair and were lent a ‘old device’ which may have some fancy links and gives us access to the essential Skype service but was like going back to the dark ages.

Today Nokia reflects the gulf that has been created between the old mobile giants and the new iPhone and Android players. The reality is that Nokia like other technology companies before them believed that they had a licence to print money but the truth was they were only as good as their last phone.

Nokia’s CEO, Stephen Elop, says in a note to staff which was published by Engadget, that the company is standing on a "burning platform" surrounded by innovative competitors who are grabbing its market share…The first iPhone shipped in 2007, and we still don't have a product that is close to their experience," He accepts that Android has now taken their number one position.

Nokia has also stopped developing its devices for its MeeGo operating system.
This is no surprise as it was a late move and one ill conceived Elop is quoted,"We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market."
Nokia Chairman Jorma Ollila brought in Elop from Microsoft last September and on Friday Elop will deliver his strategy for turning Nokia around.

The main challenge Nokia face is not at the device level but over the operating system and applications. The problem is not about can MeeGo get a kick start but what to do once it is buried?

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