Topical items and views on the impact of digitisation on publishing and its content and the issues that make the news. This blog follows the report 'Brave New World', (http://www.ewidgetsonline.com/vcil/bravenewworld.html ), published by the Booksellers Association of the UK and Ireland and authored by Martyn Daniels. The views and comments expressed are those of the author.
Wednesday, February 23, 2011
HTC UK's Number 1 Smartphone
Apple's iPhone has slipped from number one to sixth place in the list of the most sought after smartphones in the UK claims mobile tracker uSwitch.com which ranks the UK’s favourite mobile handsets based on live searches and sales.
HTC dominate with their Desire model number one followed by its HD brother and the Wildfire model. Them comes the Blackberry Curve, The Samsung Galaxy and then the Apple iPhone 4.
The early lead in the apps war and innovation Apple showed with the iPhone is now having to compete with a formidable range of Android devices and apps and cheaper alternatives that can be better bundled into a monthly rental deal with the device coming free
HTC has certainly stolen the mantel and have build a formidable contestant and range of offers. They are not offering just one option and have exploited Android technology to compete head to head with Apple. The big challenge is whether they will now step up and take on Apple on the iPad with a similar approach or leave that battle to the likes of LG, Samsung, Dell, HP etc?
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