Sunday, January 30, 2011

David Byrne: Talking Ahead

We often look at individual promotions and see an innovative approach or some joined up thinking and Bicycle Diaries from David Byrne is just that.

After the hardback, Byrne has now released an audio in a podcast-style which exclusively available from his site. He can mix in both music and narration by himself and further extend the experience by adding in background noise to create a radio atmosphere and collector’s piece. He also sells it by the chapter unabridged and realised that each chapters could stand by themselves. Not to be undone he also has the tee-shirt!

Never one not to push back boundaries Byrne calls it a complete DIY project.

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