MySpace was the social network and then came along Facebook. Some would suggest Murdoch bought the wrong one, others that he bought the right one and that is why today its in different position.
It looks like MySpace has finally realised that it has lost the battle with Facebook and now seeks to reposition and redesign itself from the world's largest general-purpose social network to one focused at musicians and music lovers.
Artists with flare and some design can visually convey their personalities more on MySpace than through Facebook's corporate colour and presentation and as long as the artist is there the fans will be there too. Artists will get three choices of design; the old- MySpace design, a magazine-like format, or a video format with mobile versions to follow later this year.
Meanwhile, Facebook still has its growing user community which in true social trems creates even greter growth. So the question is whether musicians want to live in a ring fenced social network or project themselves to a bigger community. If the later then MySpace is going only one way and that isn’t up.
The interesting question is what MySpace will do with all the user information from those who drop of their new site?
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