Monday, May 31, 2010

Wired Gets Wired

Wired magazine has to many been the guiding light informing many as to the opportunities and challenges of our new digital age. Its somewhat ironic that although it has had the website it has only just embraced the mobile digital app. Some would suggest it failed to practice what it preached. That is until now.

Wired’s first digital edition is now available for the iPad. They have chosen to use Adobe technology to develop both the print magazine and the enhanced digital version simultaneously with the same set of authoring and design tools. They also plan to integrate social media and experiment to learn what their readers want.

Wired print magazine sells some 82,000 newsstand copies a month and has some 672,000 subscribers. claims they sold 24,000 copies of their iPad app in the first 24 hours at $5 a copy.

As Chris Anderson, Editor in Chief puts it Wired is finally, well, wired.

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