UK based digital creative agency Clusta have partnered with CBS Outdoor to develop an iPhone-enabled advertising platform for digital LCD screens at London’ largest shopping mall at Westfield. The platform, will enable consumers to control the advertising display on the 57” HD KLCD screen via their iPhone.The iPhone can make the object represented on the display spin to the left or right and also, by using the ‘pinch’ and ‘stretch’ finger gestures, zoom in or out of the object displayed on the screen and change the colour of the item. The technology is planned to be developed for other smart phones and also include SMS interactivity to receive more information about the product.
Want the latest movie download, blockbuster or just more details on a product? Who needs a kiosk when you can see, select and potentially download in front of a advertising display. Today advertising displays don’t engage they merely broadcast, tomorrow they may capture interest or make a sale.
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