Thursday, June 04, 2009

Digital Views From News Corp's CDO

Jonathan Miller, News Corp.'s new chief digital officer, is reported in Daily saying that he envisions a future where at least some of the TV shows and movies on Hulu, the premium video site co-owned by News Corp. (NWS), NBC Universal and Disney (DIS), are available only to subscribers.

Miller is in charge of coordinating News Corp.'s efforts to find new ways to get consumers to pay for digital content generated by News Corp.'s properties , which not only includes Fox but The Wall Street Journal, HarpeCollins and much more. He also said that newspapers will have to do to convince readers to pay for articles that they're used to getting free on the web.

He has expressed the novel idea of bundles not only of content but also against locations such that you could have a Washington bundle, a New York bundle and offer these at a single price.

Interestingly prior to joining he flipped his Wall Street Journal subscription to a cheaper one from Amazon. He now sees the other side of the table where the Post loose him asa subscriber and Amazon gain him as Amazon subscriber. Not good for the Wall Street Journal won loss both the customer management and the money.

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