Kevin Kelly, executive editor of Wired in “Rethinking the Future” wrote:
“The most important thing is not to optimise what you do, but to find out and decide what you should be doing...
Find out where you should really be and to make sure that you are climbing the tallest peak, not just a false summit...
If you get stuck on a small mountain, you get to the top and look around and you find you’re on the wrong mountain. A mile away is a mountain that’s twice as tall...
Learn how to search the landscape very widely, and to make sure we find the tallest mountain to climb – that we find the right thing to do. And having done that, if we find ourselves on top of a false summit... In other words we’ve got to get down the mountain, and cross that desert, and come up on the tallest peak. And that’s called letting go...killing a product at its peak.”
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