Monday, September 22, 2008

Any News is Good News (200 words please)

We often read Michael Hyatt’s, President and CEO of Christian publisher Thomas Nelson’s blog of his insights and thoughts on the world of publishing and life.

Last week TN published ‘Through the Storm’ and insight to parenthood by Lynne Spears, mother of Britney and Jamie and normally that would be that. However our eyes were drawn to an interesting paragraph, which may be perfectly normal and common.

‘Note: If you are a blogger and want a copy of this book to review, please send an email to Lindsey Nobles, our Director of Corporate Communications. She will send you a free copy of the book in exchange for your promise to blog about it. We don’t care if your review is positive, negative, or somewhere in between, so long as you write at least a 200-word review of the book. Then we expect you to post it on your own blog and on the Amazon detail page for the book by October 15. This offer is limited to the first 200 bloggers who respond.’

The question is if we all did this, what would be the impact and is this merely buying cheap reviews, creating reference significant viral links and falsely feeding the pages, correct?

After all many would say, any news is good news!

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